L3HARRIS
One of American client’s came to us with a Corporate Global HQ's Signage re-brand for L3 Harris. Including a 7 location LIVE Global unveiling in real time watched by the CEO, COO, Marketing and Branding teams at various locations.
Executing Complex Global Rebranding Initiatives
As with all M&A rebranding projects the sensitivity of a name change is always an emotional time. To ease the change process Signum’s American partner tasked with a full cover-up of all previous branding in advance of the new released dual name identity. Seven Priority Global locations were identified by the client for this treatment. The results are clear to see with the combination of two leading Aerospace Corporate businesses combining to be the number one in this incredibly important industry.
